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SEO (Search Engine Optimization) services are a set of techniques and strategies that are used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO services are typically provided by digital marketing agencies or freelance SEO professionals who specialize in optimizing websites for search engines. The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google, Bing, or Yahoo. SEO services may include keyword research, on-page optimization (such as optimizing page titles, meta descriptions, and content), technical optimization (such as improving website speed and fixing broken links), link building, and local SEO (for businesses targeting customers in a specific geographical area). SEO services are important because search engines are the primary way people find information on the internet. By optimizing a website for search engines, businesses can attract more qualified traffic to their site and potentially increase conversions, sales, and revenue.